Be found
Use relevant topics, clear hooks, and searchable context to reach people who may care about the problem you solve.
Instagram Marketing for Founders
You do not need to become an influencer.
You need to become recognisable to the right people. Project Monet turns founder experience, opinions, stories, and expertise into an Instagram presence that supports the business.
The useful truth
People often trust people before they trust company pages.
A founder can explain the thinking, decisions, lessons, and beliefs behind a business in a way a logo cannot. That does not mean sharing every part of your life or performing for attention.
It means giving the right audience a clear person to remember. The content should still have a business job: build authority, create trust, answer doubts, and make the next action easy.
The account path
From useful point of view to business demand.
Be understood
Make your role, experience, point of view, and business connection clear when someone visits the profile.
Be trusted
Publish useful explanations, honest stories, evidence, and informed opinions instead of empty personal-brand quotes.
Create a next step
Connect attention to a follow, profile link, DM, enquiry, or another action the business can support.
Content people can use
Your work already contains content.
The best starting material usually comes from real work, not a blank content calendar.
- Lessons from decisions you made
- Clear opinions about the industry
- Answers to questions buyers keep asking
- Stories that explain why the business exists
- Useful frameworks from your expertise
- Behind-the-scenes choices and trade-offs
- Objections explained without a sales pitch
- Founder-led proof with accurate attribution
Funnel-First
The founder is part of the system, not the whole system.
We decide who should find you, why they should follow, what you can credibly talk about, and how the profile connects back to the business.
Then we build formats that fit your time and strengths. A good plan should not require you to pretend to be someone else every week.
See Instagram ManagementQuestions, answered
What to know before you start.
01Do founders have to appear on camera?+
Not always. A person-led strategy can use voice, writing, interviews, demonstrations, or other formats. If face-to-camera content is useful, we will explain why.
02Is founder marketing the same as becoming an influencer?+
No. The goal is to become recognisable and trusted by people relevant to the business, not to share everything or chase broad fame.
03Can founder content support a company account?+
Yes. The founder and company pages can have different roles while supporting the same business story and next action.
04How much does ongoing Instagram management cost?+
Project Monet Standard Management starts at $1,000 per month. Final pricing depends on the work required.
Free Instagram Audit
Make Instagram easier to understand — and act on.
We will show you what is helping, what is weak, and what we would fix first.