Hooks and ideas
We turn business knowledge, audience questions, objections, stories, and timely formats into focused content ideas.
Instagram Content Creation Services
Instagram content with a reason to exist.
Project Monet creates Reels, scripts, carousels, captions, and repeatable formats that support the account—not a pile of disconnected posts.
The simple answer
Turn expertise into work people can use.
Good Instagram content should do a clear job. It may introduce the business to new people, explain an idea, answer an objection, build authority, or give someone a reason to visit the profile.
The working brief connects the audience, one useful point, supporting facts, format, production inputs and next action. We agree who supplies footage or product information and who approves it. Content-only work is assessed for fit and scope; it is not a separate fixed-price package.
Problems this solves
Good ideas get lost between brief and delivery.
01
The team has ideas, but no repeatable system for turning them into publishable content.
02
Reels earn attention while the rest of the profile tells a different story.
03
Content looks polished but gives the viewer no reason to remember, follow, or act.
04
The business keeps producing more assets without learning which topics, hooks, or formats actually work.
What the work covers
The brief, the format and the finished asset.
Scripts and structure
We shape the opening, information order, pacing, proof, and next action so a strong idea survives production.
Reels and carousels
We choose the format that helps the idea land. Not every thought needs to become a Reel, and not every carousel needs ten slides.
Captions and packaging
We use captions, covers, on-screen language, and calls to action to help people understand the topic and decide what to do next.
Funnel-First process
From a real question to a publishable piece.
Choose the content job
We decide whether the content should attract, explain, prove, answer, or prompt action.
Build repeatable pillars
We create a small set of topics and formats the audience can recognise and the business can sustain.
Produce inside the system
The approved topic, script and style guide production. Your team supplies agreed facts, access and assets; we create the scoped scripts, designs or edits. A new direction after approval may change the timeline.
Learn from publishing
When we manage publishing, performance informs the next cycle. If your team publishes, agree the handoff, captions, covers and access to results. Final paid deliverables transfer under the SOW; editable source files are not included by default.
Possible scope
What may be included
The final scope depends on what the account needs. Starting price does not mean unlimited production.
- Content strategy and pillar development
- Reel concepts, hooks, and scripts
- Carousel structures and copy
- Caption and CTA writing
- Creative direction and packaging
- Editing or production within the agreed scope
Approvals
Feedback happens against the agreed direction.
We establish the audience, voice, claims, visual boundaries, and business facts first. Reviews are clearer when everyone can compare the work with that shared brief.
Measurement
The best asset is the one that does its job.
We do not judge every post by views alone. A useful piece may bring fewer but better profile visitors, answer a sales objection, or become a repeatable format the audience remembers.
Reach → Profile visits → Follows → Engagement → DMs → Leads → Business actionsStandard Management
From $1,000/month
The final price depends on strategy, content, production, and management required.
No virality guarantee.Questions, answered
Before you request an audit.
01What does Instagram content creation include?+
Depending on scope, it can include content strategy, ideas, hooks, scripts, Reels, carousels, captions, creative direction, editing, and packaging.
02Can you create content without managing the whole account?+
The final scope depends on fit and resources. Project Monet still needs enough account context to make useful content rather than isolated assets.
03Do you promise a fixed number of views?+
No. Content creation does not include a fixed view or virality guarantee.
04Can our founder or team appear in the content?+
Yes. Founder, expert, and team-led content can be valuable when it supports the strategy and the people involved are available.
05How much does ongoing work start from?+
Project Monet Standard Management starts at $1,000 per month. Content and production requirements affect the final price.
Free Instagram Audit
Start with the account you have.
We will show you what is helping, what is weak, and what we would fix first.