About Project Monet

We learned Instagram by doing it.

Project Monet is a creator-led Instagram marketing agency. The people behind it built audiences before they started managing brands.

Why Project Monet exists

Make attention useful.

Instagram can make a business visible. Visibility alone is not the finish line. The account also needs to be clear, trusted, easy to remember, and connected to a next action.

That is why we plan the profile and path before treating content as output. Strategy comes before posting. Measurement continues after the view.

Public founder proof

Built through real publishing.

Founder / Creative Director

Sl6Dl7

102K followers

Creator experience informs how Project Monet thinks about attention, format, memory, and audience response.

View Instagram
Co-founder / manages the managers

Poetrynyx

200K followers

Creator and management experience informs how the team turns creative direction into a repeatable operating process.

View Instagram

These are founder and team creator results. They are not Project Monet client campaign results.

How we work

Three ideas guide the agency.

01

Instagram focus

We specialise in one platform instead of pretending to be experts everywhere.

02

Funnel-First thinking

We decide who should find the account, why they should follow, what to publish, and what happens after the visit.

03

Clear attribution

Founder results, team results, and client results are different proof categories. We keep them separate.

Creator-led, business-first

What happens after the view matters.

We care about reach. We also care about profile visits, follows, engagement, DMs, leads, and business actions.

A Reel with fewer views can be more valuable when the right people see it. Growth is not only knowing what to post. It is also knowing what not to post.

See how Instagram Management works

Free Instagram Audit

Let us show you what we would fix first.

We will show you what is helping, what is weak, and what we would fix first.