Project Monet Resources
This guide explains the subject in plain language. It does not promise a result for every account. Use the ideas with the account, audience, resources, and business goal in mind.
Start with the scope, not the post count
A monthly price means little until you know who is responsible for strategy, ideas, production, approvals, publishing, and improvement. Two proposals can promise the same number of posts while containing very different levels of thinking and work.
Ask what problem the engagement is meant to solve. An account that needs a positioning reset, founder filming, regular Reels, editing, profile work, publishing, and reporting needs more support than an account with an in-house team and a clear plan.
The number of assets matters. The system around those assets matters more.
What usually changes the price
A responsible proposal should show which of these are included. It should also show client responsibilities. Delayed footage or approvals can reduce what any team can publish and learn.
- Strategy depth and account research
- Number and type of Reels, carousels, stories, or static assets
- Scriptwriting, hooks, captions, and creative direction
- Filming, remote production support, travel, locations, or talent
- Editing complexity, graphics, sound, and versioning
- Profile optimization, publishing, community work, and reporting
- Approval speed, stakeholder count, and account complexity
- Testing cadence and the amount of ongoing improvement required
Strategy changes the value of production
Production can make weak content look polished. It cannot make the wrong topic useful. Strategy decides who the content is for, why that person should care, what the account should become known for, and what should happen after a view.
This is why Project Monet uses a Funnel-First approach. We improve the account path before treating output as the goal.
Good production helps a good idea travel. It does not replace the idea.
Approvals and management have a real cost
Content rarely moves from idea to published post in one step. Someone must collect information, check facts, manage feedback, prepare files, publish at the right time, and record what happened.
Structured approvals reduce waste. Endless subjective revisions do the opposite. A clear engagement says when the client approves, what is being approved, and who makes the final call.
How Project Monet prices the two offers
Standard Management starts at $1,000 per month. Depending on scope, it can include strategy, content, profile work, publishing, reporting, and ongoing optimization. The client keeps structured approval rights. There is no virality guarantee.
Viral Mandate starts at $2,500 per month and uses a six-month contract. Qualification is required. For eligible accounts, the agreed viral reach is written for that account. If it is not delivered by the end of the contract, the client may be eligible for a 50% refund under the signed terms.
More performance risk means more creative control.
How to compare proposals
The lowest quote is not automatically the cheapest choice. Rework, unused assets, wrong-audience growth, and unclear responsibility can cost more than a well-defined engagement.
- Is the audience and account goal clearly defined?
- Who creates the ideas, scripts, footage, edits, captions, and reports?
- Which deliverables and revisions are included?
- Who owns approvals and how fast must they happen?
- What will be measured besides views?
- Are results, guarantees, and exclusions written clearly?
- Does the team explain what it will not do?
Choose the next useful step
If you are unsure what level of support the account needs, start with the account itself. A Free Instagram Audit can show whether the clearest problem is positioning, profile, content, production, management, or the path to an enquiry.